Place a sign on the property and wait for buyers – this is what most of the competition uses as their marketing strategy but not with Mayhugh Realty Inc.

With marketing being a key factor in selling any type of real estate, I pride myself on a carefully thought out and successful marketing strategy. After all, how can the market determine the value of your property if 50 percent of the market doesn’t even know it exists? I don’t want you to leave your money on the table with a weak marketing effort.

Below you will find a quick outline of the aggressive marketing strategy I currently use and have found to be extremely successful. I am constantly growing with new media outlets, expanding databases and taking new approaches in an effort to better cover the marketplace.

Property Presentation – An excellent property presentation is crucial due to the fact some buyers may be located out of town. It is important the first impression of the property grabs the attention of the potential buyer(s). I put forth a great amount of effort with my marketing brochures to make them look better than the competition. They are created with a clear picture of what the property has to offer by including color photos of the building, aerial photography, site plans, floor plans and detailed information about the property. They can be sent through the mail, e-mail or posted electronically on-line for prospective users and other brokers.

Targeting Potential Buyers – When marketing a property, the key is to know who your target market is. I have constructed several large databases, which are categorized by distribution, manufacturing, high-tech, warehouse operations and investment corporations, around the world. I send full-color postcards directly to owners or managers of targeted industrial companies, either by industrial park, zip code or SIC code - depending on the specialized type of the property. Hundreds of postcards will go out at my cost; furthermore, I'll update you on exactly whose inquiring and what they're saying.

Industrial/Commercial Search Engines – Southwest Florida brokers primarily use two systems to search for property - Local Brokerage Web sites and LoopNet.com. However, brokers in other parts of the country, and throughout the world, use three others - CCIM.net, Commrex.com and Costar.com. To ensure maximum exposure, I will list your property in all five systems.

Targeted Web sites – I believe most companies today begin their facility search on the internet. While most commercial brokers will feature your property on one or two Web sites, I'll use six different sites. I'll make sure your property receives 24-hour exposure to a worldwide pool of buyers, tenants, investors and brokers.

Industrial Broker Alerts – Every industrial broker in the Southwest Florida area will receive an e-mail from me containing the full marketing package - color photos and pricing information on your building. Additionally, each month an e-mail will be sent to roughly 500 commercial agents and brokers highlighting all the properties I am marketing.

Additional Advertising – When appropriate, I'll run ads in different publications promoting your property. It is just one more way to maximize the market exposure.

Property Signage – Our signs have been designed to stand out from the rest and were created to increase visibility to prospective buyers in order to generate a higher call volume. Please note that during the listing period, a seller has the option to request that no signage is used.

Continued Service beyond the day of closing – I pride myself in continuing to serve my clients throughout their real estate ownership. I have been known to meet with contractors, engineers, architects, community development boards and industrial repair technicians in order to resolve any issues that may arise within their ownership. I have found that great service generates repeat business and a good report among other industrial owners.

Client Login – I have created a client login that allows my clients to check the status of their property at their own leisure. When a property is listed, the client login will give information regarding calls, inquires, mailings, e-mails, Web site hits, showings and listing status. Once the property is under contract, a time line will be added as well as a receipt of Escrow Funds, Lender Approval, Title Commitment, Phase 1 Report and updated survey and inspection status.

In my opinion, to be the best at one facet of real estate requires great dedication and focus. I have elected to work only in the industrial market, unlike my competition - who is scattered trying to work all sectors of the real estate business effecting the exposure a broker can give to anyone property. I’m here for you.

Providing Excellent Service,

Chase Mayhugh